Our initial concept involved two characters engaged in a phone conversation. However, as the project evolved, we simplified this interaction to the characters holding a flower, culminating in a romantic kiss. This change not only streamlined the narrative but also added a layer of charm and romance to the animation.
Our team was responsible for creating the characters, background, and the animation itself. Each element was meticulously designed to contribute to the overall retro aesthetic and narrative of the piece. The characters were designed to be endearing and relatable, while the background was crafted to set the stage for their love story to unfold.
A significant part of the task was to give the animation a retro charm, making it feel like it was from an old animated movie. This was achieved through careful design choices in the characters, background, and animation style. The result was a piece that not only told a compelling love story but also evoked a sense of nostalgia and charm.
The animation was well-received, with the TV commercial enjoying a successful run over several months. The love story, told in just 42 frames, resonated with viewers, demonstrating the power of concise, effective storytelling. The retro charm added a unique appeal, making the animation stand out and connect with audiences on a deeper level.